Global
Produce
Intelligence.
PLU Finder is the definitive platform for Price Look-Up code identification, serving retail operations, developers, and consumers worldwide with verified, enriched produce data.
1,500+
PLU Codes
Daily
Verification
7+
Years Enriching
Global
Standard
Our Mission
To establish PLU Finder as the essential infrastructure connecting retail operations, supply chain management, research institutions, and developer ecosystems with the most comprehensive produce data available.
Accuracy
Daily verification against authoritative sources including IFPS and NYS WIC ensures our data is always current and reliable.
Comprehensiveness
Beyond basic PLU codes, we provide detailed descriptions, storage guidelines, nutritional information, and botanical data.
Accessibility
Free access for everyone, with powerful APIs and MCP integration for developers building the next generation of produce technology.
What We Do
Verified Data
We verify PLU codes daily against the International Federation for Produce Standards (IFPS) and NYS WIC Authorized Product List, ensuring accuracy you can trust.
Public data: PLU code, name, variety, category, botanical name
Data Enrichment
Since May 2018, we've been enriching PLU data with detailed descriptions, storage conditions, nutritional profiles, seasonality, and handling guidelines.
Proprietary data: Descriptions, nutrition, storage, origin, and more
Developer Ecosystem
Build with PLU Finder through our comprehensive APIs and Model Context Protocol (MCP) server. Power your applications with real-time produce intelligence.
Explore API AccessInstant Lookup
Fast, accurate PLU code lookup for retail staff, consumers, and food service professionals. Search by code, name, or category to find exactly what you need.
Browse DatabaseWho We Serve
Retail Staff
Cashiers and produce managers rely on PLU Finder for quick, accurate code lookups at the point of sale.
Consumers
Food enthusiasts and health-conscious individuals exploring produce information and making informed choices.
Developers
AI developers and application builders integrating produce data through our APIs and MCP server.
Enterprise
POS manufacturers, cold chain operators, and research institutions requiring enterprise-grade data access.
Cultivating
Produce Literacy
Our vision extends beyond providing a lookup tool. We aim to cultivate global produce literacy by democratizing access to comprehensive produce information.
- Empowering consumers to make informed food choices
- Promoting awareness of global produce diversity
- Supporting seasonal eating and local agriculture
- Bridging the gap between consumers and producers
"We're building the critical infrastructure that transforms how the entire produce industry operates, from farm to consumer."
— PLU Finder Vision